So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimization pitfalls when designing your site?

Understanding what works for the search engines and what doesn't when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.

we highlight common mistakes that could affect your ranking on Google and other search engines.